gegen rush

Beneath your pulsating heartbeat, amidst booming bass, you catch a familiar scent and it takes you right back to the blood-flowing womb.

A chemical alkyl group turns the dance floor into a stage where these boundaries are tested, where the rush becomes a language spoken fluently by those seeking connection and release. They smell just as much of pleasure as of risk, opening doors to altered states of consciousness where inhibition fades and ecstasy reigns supreme.

But this passage to ecstasy often comes at a price. Queer subcultures have long been sold out by all sorts of forces and white mainstream looking pop stars are not shy about doing this for everyone's consumption for their profit. "Trust the simulation, don't let it break. Every stimulation, every promise I can take." The beat becomes a battleground where intimacy and commercialization fight to the death. Ultimately, the rush is not only received but staged, where bodies become vessels for pleasure and perhaps also resistance, where ecstasy and risk merge in a symphony of sensation and self-marketing.

GEGEN RUSH will not be consumed.

concept courtesy of Mirko Winkel
photo courtesy of Florian Hetz
graphics & logo by Enrico Bardin