gegen gegen — GEGEN BERLIN

Take a look in the mirror. Your brain processes the reflection’s right side, assembling an image that feels whole. But this image does not exist. It’s shaped by societal ideals, sculpted by the relentless pursuit of self-optimization. Every flaw, a defect to be corrected, every imperfection a failure.

“Mirror, mirror on the wall, who is the fairest of them all?”

Have you trained yourself how to look at the mirror so it can reflect your absolute “best self”? Same image, same best angle, same narrow window to a corrupted reality. Now put a second mirror behind and let your reality collapse.

Step into this fragmented reflection, where contradictions echo through infinite feedback loops. An infinite versions of yourself - each one slightly different, each one a new perspective on the self you thought you knew. Reality is just another reality, where the goal is not to perfect the self but to continuously shift perspectives.

For 14 years, Gegen has stood as a mirror to this multiplicity—a space where identity, gender, and reality dissolve into fluid, infinite forms. What began as an experiment has evolved into a living, breathing collective, a celebration of connection and contradiction. We are not just individuals striving for singular perfection. We are nodes in a boundless web, each unique yet inseparably linked, many and one.

This is our 14th birthday, and we invite you to celebrate the endless reflections and shifting perspectives that have shaped us. Let’s honor this journey of being both singular and infinite, both real and imagined.

14 years of Gegen. 14 years of multiplicity. 14 years of you.

GEGEN / GEGEN

concept courtesy of Mar/us & Fabio Boxikus
photo courtesy of Florian Hetz
graphics & logo by Enrico Bardin

video teaser by The Nent